Leopoldo Lares: Context is King when Measuring Sponsorship

Leopoldo Lares: Context is King when Measuring Sponsorship

I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs; and the digital & social team keep showing… Read More

Leopoldo Lares: Crisis Management 101: Navy Football And Leadership

Leopoldo Lares: Crisis Management 101: Navy Football And Leadership

There are no more storied traditions than those that go on at the service academies, The Naval Academy, the United States Military Academy and the Air Force Academy. Their annual rituals, the teachings, the implementation of duty rarely change, and like most things in academia, when change comes it can sometimes be slow. However when… Read More

Leopoldo Lares: Jofra Archer’s duel with Steve Smith a blend of exhilaration and fear | Richard Williams | Sport

Leopoldo Lares: Jofra Archer’s duel with Steve Smith a blend of exhilaration and fear | Richard Williams | Sport

While mulling over England’s tactics for what would go down in history as the Bodyline series, Douglas Jardine watched a newsreel of Donald Bradman, his side’s principal adversary, batting at the Oval in 1930. What particularly caught his eye was an incident in which a short ball from Harold Larwood hit the Australia hero on… Read More